/ GLOSSARY
Common industry terms
Strategic Communications Counsel
Strategic communications counsel means high‑level advice that connects what you say with what your organization is trying to achieve. It considers audiences, timing, channels, and risk with strategic precision.
Media Training
Media training prepares leaders to handle interviews and public appearances with confidence and control. It covers message clarity, handling tough questions, and on‑camera presence under real pressure.
Reputation Advisory
Reputation advisory is ongoing guidance on how actions, messages, and visibility affect how stakeholders perceive you. It includes risk mapping, scenario planning, and counsel during sensitive moments.
Executive Communication Coaching
Executive communication coaching helps senior leaders refine how they speak and show up in key settings, such as town halls, board meetings, and keynotes. It focuses on structure, tone, and presence.
Leadership Communications Advisory
Leadership communications advisory focuses on how leadership teams communicate as a whole. It aligns core messages, roles, and tone so employees, boards, and external audiences hear a consistent narrative.
Media Narrative
Media narrative is the story that emerges when journalists, commentators, and audiences talk about your organization or leader. It is shaped by what you say, how you say it, and what others add.